This one-day course provides an overview of the basics of intellectual property (IP) and licensing. It builds a practical understanding of core IP and licensing concepts from both the business and legal perspectives. Each topic, taught by both legal and business experts working as a team, is divided into five sections with examples, exercises, and interactions between instructors and fellow students. Topics include an introduction to IP, the basics of IP commercialization and licensing, determining reasonable license fees and royalty rates, managing risks, and a licensing case study.
Who Should Attend
There is no prerequisite to attend this course. It is designed for those with no prior experience in licensing, including students, entrepreneurs, non-IP attorneys, finance professionals, business development professionals, and those considering a career in licensing.
Why You Should Attend
There is more emphasis now than ever before on commercialization, company formation, and job creation from the billions of dollars invested annually in research and development at America's universities, government laboratories, and small businesses.
Whether you are an entrepreneur in the making, a principal investigator or student at any level who wants a better grasp of the basics, or an aspiring technology transfer professional, this course will give you the tools you need to understand and participate effectively in the process of protecting IP and facilitating its commercialization.
The course is divided into five modules:
Module 1: Introduction to IP
Introduction to the different types of IP including patents, trademarks, copyright, trade dress, and trade secrets.
Module 2: Basics of IP Commercialization & Licensing
Introduction to licensing, including reasons for licensing, description of licensing agreements, infringement, competition law, and relationship-building.
Module 3: Determining Reasonable License Fees & Royalty
Licensing risks and rewards, different valuation methods (e.g., market, financial, and cost), their pros and cons and royalty structures.
Module 4: Managing Risks
Identifying and managing different types of risk, including confidentiality, infringement, liability, collection of royalties and other fees, and unlicensed competition.
Module 5: Licensing Game
Students put into practice what they've learned by dividing into licensee and licensor teams and then discussing and negotiating terms of a licensing case study, based on both public and confidential information they are given. At the end of the negotiating session all teams report their results and how and why they reached them.
Friday, May 17, 2019
8:00 a.m. - 5:00 p.m.
675 W PEACHTREE ST NW
ROOM 401 C/D
ATLANTA, GA 30308
Groups of 3 or more can qualify for group rate discounts. Contact firstname.lastname@example.org for details.