IP HOT TOPICS LUNCHEON
The Future of Autonomous Vehicles & Luxurious Mobility
A collegial and informative fireside chat
WITH LEADERS FROM MERCEDES, MHP & PORSCHE
DATE: May 9, 2019
TIME: 11:30 AM - 1:30 PM
LOCATION: Morton’s of Atlanta (SunTrust Plaza)
1 GA CLE CREDIT Approved
REGISTER EARLY, SEATING IS LIMITED
The future of transportation is being digitized & electrified for the next century. We do know it will begin with vehicle models that are ACES: Autonomous; Connected; Electric and Smart. How can the automotive industry efficiently adapt to so many changes while maintaining the integrity of their priceless brands?
For even the largest automotive manufacturers and their dealers, innovation paths are unclear or obstructed. There are a myriad of new mobility technologies, designs and business models emerging worldwide. Autonomous vehicles are appearing on our streets, yet standards and regulations remain to be shaped. Core processes for design, commerce, service and more are decades old.
As leading global auto brands evolve, each faces IP strategy questions needing counsel:
How do we balance the business benefits with the legal risks?
Should we partner or do this ourselves?
What are ways to reduce risks to luxury or performance in a 0% failure culture?
How do we ensure the success of process changes and roll-outs?
What are the best new business models for mobility, entertainment and service?
How can we leverage online commerce as an eRetailer beyond Amazon and peer marketplaces?
How best to pursue online/offline brand protection to address global counterfeit goods?
Join us as we bring the state's leading luxury automakers into the discussion about the impact of intellectual property on the future their brands, our smart community and global society.
FEATURING SPECIAL GUESTS
Wish to sponsor? Contact IP Hot Topics Event Chair Barry Brager
CONTINUING A LEGACY OF INTELLECTUAL PROPERTY THOUGHT LEADERSHIP
Featuring Dr. Susanne Hollinger
Head of Patents
The Coca-Cola Company
Featuring Rob Frohwein
CEO and Head
Featuring Dr. Frank Patterson
Pinewood Studios Atlanta
Featuring Mercedes Benz, MHP & Porsche
Matt Everitt, General Counsel, Mercedes-Benz NA
Dr. Hagen Radowski, CEO, MHP Consulting
Phillip Duelfer, Sr. Mgr. Corp. Bus. Dev., Porsche NA